When Chad Friesen took the opportunity to become leasing agent for 300 Assiniboine, a new flagship development in downtown Winnipeg, he enlisted Snowshed’s help to design a marketing package that complimented his own print collateral as well as the modern, refined look of 300 Assiniboine. The goal was to create a suite of flyers that would inform potential customers of the options, amenities, pricing and answer frequently asked questions. A smaller postcard mailer was also designed as a way to target potential buyers in the neighbourhood.
One of the challenges of this project was to create an information package that resembled the look and feel of 300 Assiniboine, while also staying true to the branding and approach of Realtor® Chad Friesen. Snowshed created a design that blended the dark, modern tones of 300 Assiniboine, with a lighter background and soft accents of colour to craft a design that blended both brand's personalities into one seamless approach.